Creative Director MasonBaronet, Dallas, TX July 2017 - current
Ensures the high quality of creative and production meets or exceeds expectations of clients. Serves as a member of the leadership team, guiding all creative solutions to align with the marketing strategy.
skills focus: creative direction, strategic planning, department management, creative development & design.
Director of Marketing & Creative Strategy e3 Partners, Plano, TX April 2016 - July 2017
Marketing strategy development for the purpose of revenue and ministry growth, managing the e3 Partners brand, coordinating marketing, creative, and communications projects from concept to completion and translating marketing objectives into creative strategies. Delivering solid solutions that help our clients attain their marketing and communications objectives, my role keeps the organization moving forward.
skills focus: strategic marketing planning, multi-department management. budget planning and management, partner development.
Creative Director e3 Partners / I Am Second®, Plano, TX Jan.2010 - April 2016
Ensured that the creative function operates in an efficient, profitable manner, to effectively build and manage the department’s budget, to ensure that our creative product remains leading edge and ahead of our competition, to uphold the high quality of creative and production. A leader on the Marketing team ensuring unified marketing/concept/design and interactive/web/video/motion graphics for e3 Partners and I Am Second.
skills focus: creative direction, strategic planning, branded event & experience execution, department management, product development & design.
Creative Director/Owner Onefish Design, Plano, TX Dec. 2004 - present
Creative execution of B2B and B2C campaigns across multiple channels. Comprehensive brand development for stronger positioning in marketplace for multiple clients.
skills focus: corporate branding and strategy, print collateral, digital campaigns, fleet graphics, direct mail, trade show brand experiences, book publication design.
Creative Director Parker County Today magazine, Weatherford, TX 2005 - 2006
Established Brand standards and visual experience for a new regional editorial publication. Designed visually engaging monthly features along with managing the regular editorial articles and advertising contributors. Directed the monthly visual layout experience.
skills focus: print editorial design.
Senior Art Director/Designer Toro Partners, Dallas, TX Mar. 2002 - Dec. 2004
Created unique brand experiences for multiple product lines for Mohawk Carpets.
skills focus: corporate branding, art direction, tradeshow design, multimedia experiences, direct mail.
Designer/Art Director RSW Creative, Inc., Dallas, TX June 1998 - Mar. 2002
Solid design and brand experiences across multiple channels.
skills focus: identity and branding, corporate collateral, direct mail, hospitality, product design, point-of-sale, packaging and more.
Texas Christian University BFA Magna Cum Laude in Graphic Design